Based in Lyon, France, and founded in 1992, Ad’hoc Research conducts international market research and collects fieldwork data for clients such as BMW, L’Oreal, Roche, Disney, and others. With its full-service research firm offering tailored methods such as face-to-face, telephone, and online market research, Ad’hoc expertise are in both qualitative and quantitative data analysis. Ad’hoc Research conducts approximately 100 market research projects worldwide every year with a staff of 20 full-time employees and up to 1,000 researchers.
Ad’hoc Research Wins More Business with SurveyToGo
Read how Ad’hoc gained more business with SurveyToGo
“SurveyToGo has allowed us to win projects we simply couldn’t before”
While Ad’hoc conducted its F2F (face to face) research projects using PAPI (pen and paper) and legacy software, the company recognized it was time to evolve and modernize. In efforts to improve their clients’ experience, Ad’hoc needed to upgrade to a flexible software solution, broadening capabilities, and adding features like images to clarify some of the research questions. It was essential for Ad’hoc to test the waters in order to see how to overcome the challenges they faced.
Ad’hoc Research installed SurveyToGo on 50 devices in much less time than Ad’hoc ever expected. “Implementation is astonishingly easy and fast,” boasts David. “It only takes about a couple of hours to program a basic survey. Complex surveys take longer, but, we like having the flexibility of programming according to the needs of the survey or client.” Ad’hoc rarely needs support for their research software but when they do, they appreciate Dooblo’s fast and precise responsiveness as well as their readiness to develop new features as needed.
Being able to accommodate clients and meet their unique needs, Ad’hoc is now able to take on more work and expand the business further than ever before, furthermore, their research quality grew higher due to SurveyToGo’s advanced quality control features like geo-localization. Additionally, Ad’hoc’s software ownership costs went down by 15-20% thanks to SurveyToGo’s flexible pay-per-use pricing model.
Ad’hoc strongly advocates for the SurveyToGo solution and when David was asked what advice would he give to other market research firms, he passionately succinctly responds: “What are you waiting for? Get SurveyToGo!” When pushed to reveal which of his needs SurveyToGo doesn’t fully satisfy yet, David admits with a smile, “For face-to-face surveys the
software is absolutely excellent; we are now anxiously waiting for the online survey version. Dooblo, are you on it yet?”